Privacy Policy

Categories of Information We Collect:

We collect personally identifiable information through communications with you, or through the Alex and Ani website (our “Website”), whenever you interact with us online. Some examples include:

• registering for a shopping account on our Website
• requesting that merchandise be sent to you or others or placing an order
• purchasing products from our Website

We may also collect personal information about you from third parties, such as demographic firms, to make our future service and marketing efforts more efficient and personalized to you. We also gather certain information automatically and store it in logged files. This information includes Internet Protocol (IP) addresses, browser information, Internet Service Provider (ISP), operating system, date/time stamp and clickstream data.

How We Use Your Information:

We use your personal information to conduct our business and to provide you with the best possible products, services and experience. To better serve you, we may share your personally identifiable information with service providers that provide support services to us or that help us market our products and services. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than to help us provide you with the products and services available from Alex and Ani. We may also, in certain instances, disclose your personally identifiable information when we have reason to believe it is necessary to identify you, contact you, or bring legal action to protect your rights or the rights of Alex and Ani or others. We may also disclose your personally identifiable information when you ask us to do so or when we believe required by law.

U.S. Mobile Alerts Program Policy

PLEASE READ CAREFULLY. By entering your mobile phone number, you represent that you are at least 13 years of age and that you agree to these terms and conditions which may be amended from time to time. If you do not accept these terms and conditions, do not use the program. If you choose to participate in any Alex and Ani mobile alerts program that may involve the use of text messaging (either sending or receiving), Alex and Ani will not charge you for the text messaging. However, standard text messaging rates will apply to each text message sent or received as provided in your wireless rate plan (contact your carrier for pricing plans and details).

Mobile Privacy:

Alex and Ani offers mobile applications (commonly known as "apps") and mobile-optimized experiences that allow you to shop online, check product availability, learn about store events, or receive other information from Alex and Ani. All personal information collected by Alex and Ani via our mobile application is protected by this privacy policy.

By entering your mobile phone number, you represent that you are at least 13 years of age and that you agree to these terms and conditions, which may be amended from time to time. If you do not accept these terms and conditions, do not use the program. If you choose to participate in any Alex and Ani mobile alerts program that may involve the use of text messaging (either sending or receiving), Alex and Ani will not charge you for the text messaging. However, standard text messaging rates will apply to each text message sent or received as provided in your wireless rate plan (contact your carrier for pricing plans and details).

Although you are not required to provide your location information to Alex and Ani to use our mobile applications, our store-specific services such as find-an-item require a zip code to function. You may manually enter a zip code and this information will be saved for future reference. Alternatively, when you download our mobile application, you may choose to allow it to obtain your precise location from your mobile device when you click the "near me" button. In this case, we will determine your zip code from the precise location data received from your mobile device. We do not store precise location data; only the zip code associated with the location. We may also update our mobile applications to offer automatic (or "push") notifications. We will provide push notifications only to those customers who opt-in to receive such notifications from Alex and Ani. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings.

In the future, we may offer updated or enhanced versions of our mobile applications that include additional features created by us or using third party functionality. Our applications or the third party may automatically collect information about your precise location from your device, but only if you allow it.

Cookies, Web Beacons, and Other Similar Technologies:

Our Website uses "cookie" and "web beacon" technology. We use cookies and web beacons to distinguish you from other visitors, track your IP address and usage of our site, and to identify the name of the website from which you linked to alexandani.com. This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf.

A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A "session cookie" expires immediately when you end your session (i.e., close your browser). A "persistent cookie" stores information on the hard drive so when you end your session and subsequently return to the same website, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.

When you visit our Website, we may use both a session and a persistent cookie. This Alex and Ani-placed cookie may contain information (such as a unique user ID) used to track your usage of our Website and in some cases, your e-mail address. Your e-mail address will be saved in this Alex and Ani-placed cookie only if you register with us. A web beacon allows us to capture certain additional types of information about a visitor's actions on a website, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.

If you register with us, this Alex and Ani-placed cookie allows us to recognize you when you return to our Website and provides you with access to your account information. If you save your information with or order from us, we may also use cookies to monitor and maintain information about your use of our Website. If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our Website in a manner that does not identify you. You can disable cookies at any time by using your browser options; however, if you turn off cookies, we will not be able to track your order or enable you to make a purchase from our Website. In addition, we will not be able to recognize you as a registered user to allow you access to your account information.

We may use Flash Cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash technology that may be installed on your computer or downloaded by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to customers. We do not use Flash cookies for marketing or behavioral targeting purposes. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not remove Flash cookies. Learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

Third-Party Advertising Partners:

We use third-party service providers to serve advertisements (banners or links) on our behalf across the Internet.

These service providers may collect non-personally identifiable information about your visits to our Website, and your interaction with our products and services. Such non-personally identifiable information is anonymous and does not include your name, address, e-mail address or other personal information. The anonymous information is collected through the use of a pixel tag (also known as cookies and action tags), which is industry-standard technology used by most major websites.

In addition to the anonymous information about your visits to our Website, our service providers may also use the anonymous information about your visits to other websites to target advertisements for products and services available from Alex and Ani.

Children's Privacy; Children's Online Privacy Protection Act Compliance:

We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Our Website is not intended to be accessed by children under the age of 13 and Alex and Ani does not knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If we become aware that an individual is under the age of 13 and has submitted any information to Alex and Ani for any purpose without prior verifiable parental consent, we will delete his or her information from our files.

Links to Other Websites and Services:

Our Website may include links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties ('Linked Sites'). Alex and Ani provides Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Alex and Ani of the Linked Sites. You access Linked Sites at your own risk and by accessing them you leave our Website. Linked Sites are not under the control of Alex and Ani and Alex and Ani is not responsible for the contents of any Linked Site, including the privacy policies or tracking technologies they may use. We encourage you to check the applicable privacy policy to determine how they will handle any personally identifying information they collect from you.

Security:

We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of personally identifiable information transmitted to us using our Website. To guard your information, our Website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number in transmission to our third party credit card processor. We do not store any credit card information on our servers. Please note that e-mail is not encrypted and is not considered a secure means of transmitting credit card information. 

Business Transitions:

As we continue to develop our business, we may undergo a business transition such as acquiring another company, merging with an existing company, or selling a portion of our assets. In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party. In the unlikely event that Alex and Ani or substantially all of its assets are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your Personal Information can continue to be used as set forth in this Privacy Policy.

California Requirements; CCPA:

Following the California Consumer Privacy Act (CCPA), if you are a California resident, you may request that we disclose to you the following information covering the 12 months preceding your request:

• The categories and specific pieces of personal information we collected about you;
• The categories of sources from which we collected such personal information;
• The business or commercial purpose for collecting your personal information, and;
• The categories of third parties to whom we disclosed or shared your personal information.

The CCPA provides the right to request information about how we collect, use and disclose your personal information.  The CCPA also provides the right not to be discriminated against for exercising your privacy rights.  In accordance with the CCPA, you may request that we delete your personal information we collected or opt-out from any potential future sale of personal information. To make such a request or opt-out, please contact us at dataprotection@alexandani.com.   We will respond to your request consistent with applicable law. If you are an authorized agent making an access or deletion request for a California resident, please reach out at dataprivacy@alexandani.com indicating that you are an authorized agent.

Additional Notice For EU and EEA Residents:

The General Data Protection Act (“GDPR”) regulates the processing of personal data about individuals in the European Union. We are committed to full GDPR compliance.  Please see below for additional information relevant to the GDPR.

What are my rights under the GDPR?

You have many rights relating to your personal information, as listed below. Additional information on your rights can be requested directly from the data protection regulator within your country. Your rights include:

• The right to object to processing:

You have the right to object to certain types of processing, including processing for direct marketing;

• The right to be informed:

You have the right to be provided with clear, transparent, and easily understandable information about how we use your information and your rights (such as the information provided in this policy);

• The right of access:

You have the right to request access to your information and certain other information relevant to how your information is attained and used. There may be a small fee associated with this request;

• The right to rectification:

You are entitled to have your information corrected or amended if it is inaccurate or incomplete;

• The right to erasure:

This right, also known as ”the right to be forgotten,” allows you to request that your information be permanently deleted or removed if you feel that you no longer want us to keep and use it. There can be exceptions to this depending upon the situation;

• The right to restrict processing:

You have the right to block or suppress the further use of your information. When processing is restricted, we can still store your information but may not use it further. We keep lists of people who have asked for further use of their information to be blocked to make sure the restriction is respected in the future

• The right to data portability:

You have the right to obtain and reuse your personal information for your own purposes across different services. For example, if you decide to switch to a new provider, this enables you to move, copy or transfer your information easily between our information technology systems and theirs safely and securely, without affecting its usability;

• The right to lodge a complaint:

You have the right to lodge a complaint about the way we handle or process your personal information with your national data protection regulator;

• The right to withdraw consent:

You have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful). This includes your right to withdraw consent to us to use your personal information for marketing purposes.

If you make a request regarding your rights, we have one month to respond to you. If you would like to exercise any of the above rights, you can do so here: dataprotection@alexandani.com

On what basis do you process my personal information?

Personal information is processed by Alex and Ani in accordance with its (and its customers’) legitimate interests. We are happy to share our legitimate interest assessment (LIA) with you should you wish to see it.

We also process information based on your consent when you provide your information to us in order to receive our products and/or services.

Is the provision of my personal data a statutory requirement?

No.

Is the provision of my personal information a contractual requirement?

Some of your personal information, such as your name, contact information, and billing information, may be required in order to provide you with our products and/or services.

Should you choose not to provide your personal details to us as a customer, we would be unable to provide you with our products and/or services.

Do you run any auto-decision making or profiling on me?

No, we do not.

Will my information ever be transferred internationally?

We may transfer your personal information outside of your country when it is required that we do so. The data is transferred safely and securely using adequate safeguards. Your data may also, when required, be transferred to our international offices using the same secure and adequate safeguards.

Your Consent:

When you came to our Website, you were asked to tick a box confirming you have read this privacy policy and that you agree to us collecting your personal information and using it in the ways and for the reasons explained in this privacy policy. You can view this notice again by clicking here: https://www.alexandani.com/privacy-policy/. You can tell us to stop collecting and using your personal information at any time by emailing us at dataprotection@alexandani.com. If you tell us to stop collecting and using your personal information, the consequences of doing so may be that:

• you will be unable to make a purchase through our Website;
• we will be unable to update you on Company promotions and product news;
• we will be unable to provide you with the best user experience possible to our Website; and
• we will generally be unable to provide you with the best customer experience we would like to provide you with.

Your Information, Your Choice:

To update us with your information-sharing preferences, you may contact us using one of the following methods:

• Call 401.633.1486, or
• E-mail info@alexandani.com
• Send your request to 10 Briggs Drive, East Greenwich, RI 02818, Attn: Data Security

Collecting Your Information Legally:

We are able to legally collect and use your personal information either because you have provided us with your consent to do so as explained above, and/or using your personal information is necessary for us to:

• process any orders or requests made by you via our Website; or
• carry out our legitimate interests for direct marketing purposes.

Retention Of Your Information:

We will only retain your personal information for as long as it is necessary to process your order, keep you up to date with Company products and promotions where you have asked us to do so and/or to provide you with the best customer experience possible. Processing is necessary for the purposes of Company’s legitimate interests (for example, to deal with any claims or queries which you have relating to your order), or where we are required to do so by law.

Your Rights:

You have the right to:

• be informed about the personal information we collect from you and use, which this privacy policy seeks to do;
• obtain confirmation from us that your personal information is being collected and used by us and to access the personal information held about you by us;
• have your personal information corrected if it is inaccurate or incomplete at any time;
• erasure, or the right to be forgotten, which means you can request deletion or removal of any personal information we hold about you at any time;
• block or suppress us collecting and using your personal information, which means we can continue to store your personal information but we cannot further collect or use it in any way;
• obtain and reuse any personal information we hold about you for your own purposes across different services, which allows you to move, copy or transfer your personal information easily from Company to another place notified by you to us in a safe and secure way without hindrance to the usability of your personal information; and
• object to us collecting or using your personal information where this is based on a legitimate interest or the performance of a task in the public interest; or direct marketing

Policy Changes:

This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. Such changes shall be effective automatically upon posting the updated privacy policy. We encourage you to please periodically review this webpage and our privacy policy to ensure that you remain current and up to date with our privacy policy.

About Us:

We are Alex and Ani, LLC of 10 Briggs Drive, East Greenwich, RI 02818 (the “Company”, “we”, “our”, “us”) and we can be contacted regarding this privacy policy at any of the following:

Telephone: 401.633.1486

E-Mail:  dataprotection@alexandani.com

USPS Mail: 10 Briggs Drive, East Greenwich, RI 02818, Attn: Data Security